BCB: Special Thanks! Why Brennan never washes his jeans...

Yesterday was the official release of the first piece to the spring line, The Opening Day tee. It was also the day we broke the record for pageviews. We got 510 views. Which sounds like a lot, but we still have a long way to go. So special thanks to all the family who posted us on their tweets,facebooks, and tumblrs. We can't get the name out without you guys.

A while ago, at the beginning of my "streetwear" days, I was really into true religions and Seven for all Mankind jeans. I thought they were cool mostly because my older sister said they looked cool. So I thought i was a boss and spent hundreds upon hundreds of dollars on denim that was rather mediocre and had a very persian feeling to them (no offense to persians). I also realized that someone within no only the school but someone within my classroom could have them if they were willing to spend the money. So, I was upset about not being an individual and yada yada yada...

In my later days of highschool and approaching college, I found raw/rigid/dry denim. Raw/rigid/dry is a term to describe denim that has not been washed or soaked by the manufacturer. Which usually results in a very dark indigo color and a very stiff or rigid feeling to the cotton. Now you maybe wondering, "Brennan why do you want to wear cardboard around your legs" the answer is simple. Jeans you are used to wearing have generic stress on them from washing and soaking, this tends to wear out the cotton, and thus last a shorter time. Raw/rigid/dry denim becomes a blank canvas and allows the wearer to in theory make their own marks for a one of a kind pair of jeans and after time, these jeans become so soft you can bboy in them(trust me I do it). So now I bet you're saying, "hey, brennan, you still haven't answered the question about washing your jeans." So after wearing your jeans, you get stress marks and fades and what not. Washing them takes away that away. Its basically a reset button for making your jeans look like they haven't ben worn for as long. I'd say washing raw denim takes about 6 months off of the wear and fades.

But yes... I got to go class starts soon... I'll talk to you soon

BW